The Kenya Maize Milling Startup Kit
Maize milling is a good business. But only if you do it right. Get the knowledge to succeed.
Happy New Year.
What is the Maize Milling Startup Kit?
The Kit is a set of 4 key resources that empower you to start a successful maize milling business:1. The Business Guide - An 85 page step by step guide on starting and running a maize milling business.2.The Business Plan - A 145 page implementation plan. We use a case study to give practical examples of distribution, operations, choice of machines, marketing, raw materials management and much.more. It can be used to seek funding.3.The Financials - An item-by-item breakdown of financial figures. This Excel Workbook answers the questions: What do you need to start? How much do you need to start? How much are you likely to make?4.The Trademark Database - A database of all maize flour trademark applications since 2003. It helps you save money by avoiding already registered names during trademark applications. It also provides inspiration for your brand name. Use it to gauge competition.By The Startup Tool KenyaCall / Text / Whatsapp 0739521050Get the kit now at Kshs. 799 instead of Kshs.1250. Valid today. Delivered to your email within 15 minutes of payment.
The Business Guide
The 85-page guide contains:1. Overview2. The Opportunity3. The Upcountry Choice – Case Study
Disadvantages
Advantages4. Case Study - The Choice of Nairobi
Disadvantages
The Advantages5. Target Market
Keys to Success.6. The Product
Product Details.
Wholemeal versus Sifted Flour – The Realities
Product Details: Packaging7. The Market Analysis
Industry Outlook.
Barriers to Entry
Maize Consumption in Kenya: Some Figures
Maize Consumption by Region
Maize Consumption by Urban Center
Trends in the Maize Flour Business in Kenya8. Key Customers
Customer Profiles
Lower-Income Consumers
Middle-Income Consumers9. CompetitionDescription and Comparison.
Case Study: Millers & Brands
Brands: Some Images
Fast Selling Brands – Nairobi.
Brands by Strength
Brand Strength: Shelf Space
Brand on Shelves: Positive Traits
Brand on Shelves: Negative Traits
Existing Brands: SWOT
Marketing and Sales Strategies.
Maize Flour: Consumer Expectations
Miller to Consumer Chain
Distribution: Retailer
Generating Demand: Two Methods
Sample Advertising Rates
Retailer Brand Choice: Quality
Quality: Retailer &Customer Opinion
Quality: Broad strokes10. Availability
Retailers: Stocking Independent Brands
Retailers: Willingness to Stock New Brand.11. Pricing
Retailer Distribution: Things To Think About
Retailer: Sales Averages
Retailer Stocking: Margins
Sales Process Flow
Retailers & Consumers: Choosing Your Brand12. Production Plan
Production Flow
Milling Equipment
Notes on Equipment
Milling Equipment: Factors To Consider
Non Milling Equipment
Equipment: Possible Set Up
Equipment Suppliers
Premises
Premises: Design Concerns
Possible Layout of A Maize Mill
Premises: Extra Renovations
Raw Material Requirements13. The Maize Value Chain
Value Chain Notes
Shelf Life
Fortification
Manpower.
Basic Staff: Basic Structure
Basic Staff: Advanced Structure
Staff: Possible Roles
Support Services14. Licenses15. Packet Design
Trends in Packet Design
KEBS Guidelines on Packaging
Packets: Observations.
Packet Design Process
Cost of Packets
Packet Design: Factors to Consider
Packet Printing: Some Companies
Barcode Providers16. Revenue
Flour
Cost of Maize
Cost of Sifting the Flour
Cost of Packaging
Cost of Distribution and Marketing
Revenue: Total Cost of Producing a Packet
Margins17. Production Planning
Management, and Miscellaneous Tips18. Questions to AskGet the kit now at Kshs.799 instead of Kshs.1250. Valid today. Delivered to your email within 15 minutes of payment.
The Financials
The Maize Milling Financial Excel Workbook contains :Sheet 1: Assumptions ( 3 years)
Sheet 2: Production Equipment
Sheet 3: Operational Equipment
Sheet 4: Licenses
Sheet 5: Premises
Sheet 6: Raw Materials
Sheet 7: Packaging
Sheet 8: Marketing
Sheet 9: Pre-Operational Costs
Sheet 10: Year 1 P & L ( 12 Months)
Sheet 11: Year 2 P & L ( 12 Months)
Sheet 12: Year 3 P & L (13 Months )
Sheets 13: P & L Year 1-3
Sheet 14: Cash flow Year 1 (12 Months)
Sheet 15: Cash flow Year 2 (12 Months)
Sheet 16: Cash flow Year 3 (12 Months)
Sheet 17: Cash flow Year 1-3Get the kit now at Kshs.799 instead of Kshs.1250. Valid today. Delivered to your email within 15 minutes of payment.
The Business Plan
The 147-page Maize Milling Business Plan contains:Executive Summary. 7
Overview.. 7
Production Plan. 7
Revenue Model 7
Target Customer. 8
Marketing and Distribution Plan. 8
Planning Period. 9
Financial Summary. 9
Key Steps. 10
The Opportunity. 12
Why Maize Flour?. 12
Why Greater Nairobi?. 12
Research highlights: 12
Primary Market Size. 13
Location 14
Market Structure. 17
Population Growth & Urbanization. 17
The Opportunity: An Analysis. 17
The Company. 26
Company History. 26
The Founders. 26
Capital Invested & Ownership Structure. 26
Goal / Mission. 26
Vision. 28
Our Values. 28
Processes. 28
Partnerships. 29
SWOT Analysis. 31
Licenses. 31
The Product. 33
Research Highlights. 33
Product Outline. 34
Quality Goals. 36
Research Highlights. 36
Quality Strokes. 37
Product Design. 3
Quantity Goals. 39
Research Highlights. 39
Quantity Timing. 41
Product Life Cycle. 41
Product Revenue Model 43
Product Positioning. 43
Research Highlights. 43
Our Positioning. 43
Research & Feedback. 44
Future Product Possibilities. 44
The Market. 45
Market Structure. 45
Miller Classification: Greater Nairobi 46
Market Structure: 46
Market Size. 48
Primary Market ( Nairobi). 48
Potential Net Margins (Nairobi County). 48
Potential Minimum Net Margins – 50 T Mill 49
Market Segmentation. 50
Geographical Market Segmentation. 50
Geographical Market Prioritization. 51
Consumer segmentation. 52
Buyer Persona. 57
Primary Target Consumer. 59
Market Characteristics & Trends. 60
We observed that in the greater Nairobi market : 60
Characteristics &Trends: Impact. 61
Competition. 64
Competition Tiers. 64
Competitors. 65
Millers in the Greater region. 65
Competitor Miller Profiles. 67
XYZ vs. Competition. 71
Competitors: Strengths and Weaknesses. 73
Market Attractiveness. 74
Market Entry and Strategy. 75
Strategy Pillars. 75
Acquiring Shelf Space. 76
Shelf Space: Geographical Focus: 76
Research Highlights. 76
Greater Nairobi 78
Research Highlights. 79
Greater Nairobi: The Strategy. 82
Key Questions (Challenges). 83
The Scenarios. 83
Things to Think About. 86
Coverage Area. 86
Salesperson. 87
Remuneration. 88
Terms. 89
Bulk breaking. 89
Cash security. 89
Time / Route Management / Scheduling. 89
Operational Hours. 93
The Vehicles. 94
Localizing Wholesale: 99
Hotels – Informal 100
Research Highlights. 100
Our Strategy. 100
Wholesalers. 101
Research Highlights. 101
Wholesaler Strtaegy. 101
Promotion. 103
Research highlights. 103
Our Strategy. 104
Pricing. 108
Research Highlights. 108
Pricing Options. 108
Our Strategy. 110
Market Entry: Summary. 110
Production Plan. 113
Production Goals. 113
Production Process. 114
Raw Materials. 114
Raw Materials: Chain. 114
Raw Materials Sources. 116
Raw Materials Policy. 116
Raw Materials Requirements. 118
Raw Materials – Maize Monthly Requirements. 120
Production Schedule. 121
Quality Considerations. 123
Milling. 124
Milling Process. 124
Milling Equipment. 125
Capacity. 126
Why 50 Tonnes?. 126
Milling Technology. 127
Packaging. 128
Our Strategy. 128
Packaging material 129
Plans for Maintenance and Repair of Facilities. 129
The Premises. 131
Premises: Size And Sections. 131
Production Staff. 132
Internal Factors that will affect production. 133
External Factors that will affect production. 134
Operations. 135
Main Operational Activities. 135
Operational Equipment. 136
Systems. 137
Financial Management and Security. 138
The Organization. 139
Organizational Structure. 139
Roles& Responsibilities. 140
Future Manpower Needs. 142
Manpower Remuneration. 142
Recruitment. 142
Training and Evaluation. 143
Support Services. 143
Inventory Management. 144
Waste Management Plan. 145
Environmental Considerations. 146
Safety and Health Plan. 147
Financial breakdown and projections ( Excel)Get the kit now at Kshs.799 instead of Kshs.1250. Valid today. Delivered to your email within 15 minutes of payment.
The Trademark Database
The database contains:- Maize Flour brand name trademark applications ( Since 2003)
- Brand logos
- Name of applicants
- Year of application
Who we are
Perhaps we should define ourselves by the number of entrepreneurs who have used the Maize Milling Startup Kit to start successful maize milling businesses.Or by the fact that we have been involved in the trenches of maize mill business research, guidance and setup since 2015.You know before the current maize milling boom. When the likes of Pembe seemed invincible, akina Raha were trying to disrupt the market with vernacular ads and mass market premium flour and underdogs, Mfalme growing big operating below the radar.The days before entrepreneurs realized they didn't need to conquer the whole country to make decent profits; One or two highly populated towns is enough. Oh when the 10T mill was all the range. Unlike today when entrepreneurs are thinking bigger.We talk & listen to tens of millers. Our ears are on the ground listening to industry players, insider tidbits, consumers, equipment suppliers, and of course the government. And we have conversations with them too.We have witnessed success and failures in the business, changes in the market and the growing strength of the small and medium miller.Our goal is to continue providing you with wholesome information to help you start and grow your maize milling business. And in a street-smart manner.Get in touch any time.Call / Text/ Whatsapp 0739521050
The Startup Tool Kenya
Excerpts
From the Business Guide:
From the Financial Workbook:
From the Business Plan:
Happy Customer
I am glad for the Maize Milling Kit . It helped get the right machine and more so come up with a successful distribution strategy. I had made so many wrong assumptions before reading the guide. Ezekiel Mwangi - My Best Maize Flour.
Frequently Asked Questions
In what format is the Startup Kit?The Business Plan and Guide are in PDF.
The Financials are in Excel.
The Trademark Database is an easy to use database that you access through a link we send to you.Who is this for ?It's for anyone who wants to get into maize milling, whether you're starting with a 5T mill or a 150T mill. You'll find valuable insights to help you succeed.How much does it cost ?The present price of the startup kit is Kshs. 799. This is about 40% off our usual price of Kshs. 1,250..How updated is the information?
We update the information regularly. However, there's possibility prices and market conditions may change between the time we send you the information and the next update. We send you significant updates at no extra cost.Do you conduct custom research ?Yes, if you want specific information we conduct custom research. For instance do you want to know about the current market in Meru? We will conduct the research and advise you accordingly.Do you offer any ongoing support after I purchase the guide?Yes, we will answer questions based on the guide and plans. If you want further consultancy you can engage us at an affordable fee.Get the kit now at Kshs.799 instead of Kshs.1250. Valid today. Delivered to your email within 15 minutes of payment.